Is Apple really prepping a games console?

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Is Apple really prepping a games console?

Trademark filing leads to some serious speculation


Of all the months of the year, January is typically the one when rumours about new tech products keep the internet humming. That's probably something to do with the CES show and speculation surrounding it, both before and after.

Among the most creative we've come across recently is a suggestion by respected technology website TG Daily that a recent Apple trademark filing suggests the company could be planning to re-enter the console gaming market.

No more Mac

That idea comes from Apple's multiple applications in various territories to have the term 'OS X' protected. That's notable because it doesn't include the word 'Mac'.

The thinking goes something like this – Apple is weakening the connection between OS X and Mac simply because the operating system powers platforms other than computers.

Play for games

That includes just the iPhone and iPod touch at the minute, but could equally apply to a future console or any other domestic device that needs an OS.

Since Apple is clearly intent on making the iPhone a powerful gaming device and will therefore have both the games and an online delivery system (the App Store), why not speculate that it could try to make a play for some of the cash Nintendo and Sony are raking in?

While we like the idea that anyone would challenge the current console giants, it's hard to believe that Apple will do so anytime soon.

Pippin redux?

Anyone with an unhealthy knowledge of the history of home gaming will know that Apple has already tried and failed spectacularly with something called the Pippin in 1995.

Still, Apple rarely does exactly what we expect, so we're not ruling anything out at this stage. Just don't read too much into this little bit of speculation.

World exclusive: Toshiba on the future of XDE DVD upscaling tech

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Next-gen kit plans revealed


With decades of experience in home entertainment technology, Toshiba continues to claim a spot in the AV limelight. Even after withdrawing from the hi-def player battle last year, it recently added a whole new level of energy to the perennial debate about picture quality with the introduction of XDE (eXtended Detail Enhancement) picture processing to standard definition DVD.

Its debut XD-E500 player shocked many by actually living up to the hype which preceded it. The evidence was onscreen for all to see. Toshiba's engineers had indeed found a way to squeeze a pinch more clarity out of regular DVDs. The critics raved and sales have been good.

Some have purchased the player to enjoy a performance boost while sitting out the early days of Blu-ray and/or the credit crunch, yet more probably bought into the concept simply because it made their existing DVD collections look better.

Why Apple is in safe hands with Tim Cook

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Why Apple is in safe hands with Tim Cook

"No other executive touches as much of Apple as Cook"


He wears blue jeans and trainers. He's a workaholic. He's incredibly intelligent, doesn't miss a detail, and can destroy you with a single question.

He's had a brush with mortality. He's intensely private. He eats, sleeps and breathes Apple. Does Tim Cook remind you of anybody?

He may not have Steve Jobs' fearsome temper or quick sarcasm - his sense of humour is bone dry and he's more likely to disarm you with his slow, southern drawl than go ballistic - but like Jobs, Tim Cook is a force to be reckoned with.

The former Compaq and IBM executive joined Apple in 1998 with the job of sorting out Apple's manufacturing and distribution. To say he sorted things out would be an understatement. Cook has slashed Apple's costs and turned it into an intensely profitable moneymaking machine - and the magical appearance of new products when Steve Jobs says "boom" is entirely his doing.

He's also overseen some exceptionally smart deals that made Apple's competitors weep, such as pre-ordering enough flash memory in 2005 to corner the market for at least five years, and he's the man who hammers out iPhone deals with phone companies.

Cook may not have Jobs' eye for design, but there's no doubt that he shares Jobs' attitudes. When the new MacBooks were unveiled in October, Cook listed six reasons for Apple's ever-growing Mac sales: better computers, better software, compatibility through Boot Camp and virtualisation - "when I look at this, frankly, it sends a shiver up my spine," he drawled, as an image of an iMac running Windows appeared behind him - Vista's woes, marketing and retail stores.

As Apple watcher John Gruber noted at the time, "What does not appear on that list is price... Cook's list isn't marketing bullshit - it's an accurate, succinct description of Apple's computer business." As Gruber points out, Cook summed up the entire Apple Special Event - and Apple itself - in just five words: "We don't compromise on quality."

Outside Apple, Cook is on the board of Nike, munches energy bars, is a huge fan of Lance Armstrong and spends most of his free time hiking, biking or in the gym. After a health scare in 1996 - he was wrongly diagnosed with Multiple Sclerosis - he began competing in cycling events to raise money for MS, and apparently gives away most of his money. He also funds a scholarship at Auburn University, where he did his engineering degree.

So what will Apple be like under his leadership? For a while at least, it'll be exactly the same: Cook has been running most of Apple for several years as Jobs' right-hand man, and was in charge of the entire company while Jobs recovered from surgery in 2004. As Fortune notes, "the heads of important departments like legal, finance, design and marketing report direct to Jobs. But no other executive touches as much of Apple as Cook."

With Cook running the ship and Jonathan Ive taking care of design, Steve Jobs is leaving Apple in very capable hands.

HDTV no good for those with poor eyesight

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HDTV no good for those with poor eyesight

Opticians state what to many seems blindingly obvious


Those viewers with poor eyesight might not be getting the benefits of HDTV, according to latest reports from opticians.

The Telegraph reports this week that: "Many consumers are wasting hundreds of pounds on HD equipment when they may as well be viewing a conventional screens," it is claimed.

The report cites a survey for Vision Express that claims 60 per cent of Britons have not had an eye test in the past year.

Colour us cynical

Which sounds suspiciously like one of those 'specially commissioned' surveys that is designed to perfectly promote the company's PR line (colour us cynical, if you will!).

"Even a marginally short-sighted person sitting on a sofa watching an HD broadcast may not see the full benefits in enhanced image quality," according to Vision Express optician Phillip Hyde.

"A small change in prescription can potentially make a big change in the quality of the picture that you see. If you're investing in HDTV, you ought to have your eyes checked to make sure you get the full benefit."

Vison Express's chief exec Bryan Margrath took the rare opportunity to promote his eye-test in the national press, by sapiently adding: "We're living in high-definition age and we should do all that we can to make sure that our eyesight matches up."

Stating the obvious award

"If awards were given out for stating the bleeding obvious, this 'revelation' would be top of the list," said Jake Day-Williams, editor of What Video & Hi-Def TV magazine.

"What next? Mr Sheen highlighting how Full HD isn't worth bothering with unless owners utilise its polish every day to get rid of dust?

"This is undoubtedly a cunning marketing ploy on VisionExpress' part and has nothing to do with the advantages of HD. And clearly it's worked as we're all talking about it."

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Apple's Stock: How Big of a 'Jobs Premium'?

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Analysts have confidence the company's shares can hold up, but retail investors may have a different feeling about an Apple without Steve Jobs

Now that Apple (AAPL) CEO Steve Jobs is taking a medical leave of absence through the end of June, will shareholders lose the "Jobs premium" they've enjoyed for so many years?

Amid concerns about the CEO's health, as well as the ability of recession-stressed consumers to continue buying Apple's iPhones, iPods, and Macintosh PCs, some of that premium was already eroding before Wednesday's announcement. Several analysts who spoke late Wednesday expressed confidence that Apple's shares will hold up, and they said they have faith in Jobs' executive team. But it remains to be seen whether retail investors will agree or vote with their feet and send the stock plummeting.

Apple's shares closed at 85.33 on Wednesday before the news broke. Shares fell sharply in after-hours trading, dropping by as much as 10%. As of 8 p.m. the stock was trading at 79.30, down 7%.

So how much has Jobs been worth to Apple's stock? Rick Hanna, an analyst with Morningstar (MORN) in Chicago, figures that Apple was trading 10% to 15% higher because of Jobs' leadership and skills. Graham Tanaka, president of Tanaka Capital Management, believes the stock's 10% drop after the company's announcement basically erased that benefit. Andy Hargreaves, an analyst with Portland (Ore.)-based Pacific Crest Securities, says that a year ago when Apple shares were changing hands at about 170 each, that premium was probably around 20% to 25%. Already, Apple's share price had fallen from an all-time closing high of 199.83 on Dec. 28, 2007. (The shares cracked $202 in intraday trading a day earlier.)

"Pretty Big Shoes"

Despite the uncertainty over whether Jobs will return, many analysts are sticking with their favorable recommendations. "The stock is not trading at much of a premium to its cash earnings—it's now at eight or nine times cash," says analyst Shannon Cross of Cross Research in Livingston, N.J., who is keeping her buy opinion on the stock. "This is something the market will have to digest," she says. "And hopefully he'll come back in June."

Says Hargreaves: "Anybody that's been buying that stock over the last six months knows that his health was a big concern and that it was very possible that he could leave in the near future."

Even with Jobs on medical leave, "our strong buy opinion reflects the potential we see for new products to spur sales, tempered by our projection of a downturn in gross margin trends and potential for consumer electronics demand to moderate with the U.S. economy," says Tom Smith, who follows the stock for Standard & Poor's Equity Research (which, like BusinessWeek, is owned by The McGraw-Hill Companies—MHP). Smith is keeping his 12-month price target of 127.

Analysts praise the executives who have been handling Apple's day-to-day operations and overseeing new product launches, including Chief Operating Officer Tim Cook, who will take over for Jobs. Apple "is not just about Steve Jobs, but about his vision, which others in the company implement," says Tanaka, who owns shares.

Still, Morningstar's Hanna worries Apple's management won't have the same chutzpah to seek out new opportunities and execute them, and then market them with the same zeal as Jobs. "He leaves pretty big shoes to fill, if that's the case," he says.

At the very least, Jobs' leave of absence will give investors the chance to face up to his inevitable departure, whenever that day comes, Hanna says. "That may be healthy for the stock in general, instead of trading on emotion," he says.